Inbound marketing is a customer-centric strategy that consists of three phases: attract, involve and retain. In this process, the user is carefully guided until he becomes a consumer and subsequently, a promoter of the business itself.
Through this strategy, it’s possible to maximise the ROI. With lower budgets than traditional marketing, you can achieve greater and much more satisfying results such as: accelerated lead generation, increased customer retention rates and engagement on all communication channels.
Unlike traditional approaches, inbound marketing is based on the creation of useful and relevant content for the target audience. The main objective shouldn’t be to sell more – this is just a consequence of adopting the inbound strategy – but to provide a solution to a problem that users experience.
Thanks to this approach, you can improve your brand image by becoming a reference point and an authority in your field. Adopting an inbound strategy automatically means having the ability to certify your contacts and divide the database.
Our main objective is to optimise the internal processes in order to reduce the execution times of the projects further without, of course, affecting the quality. For this reason, we have implemented the Scrum methodology. Let’s see what it is.
We are basically talking about a framework to enable simpler project management. In practice, for each client, all the activities are planned and, for each one, a score is assigned based on the time required to complete it.
A week’s work revolves around a sprint. To put it simply, each customer is assigned a number of activity points and everything that is attributed to the sprint (and activity points) must be completed by the last working day of the week.
To program each sprint, we use a backlog which is a bulletin board in which we mark all future activities with their points of achievement. This allows our project manager to count the correct number of jobs to be completed in the following weeks.
The whole mechanism of the scrum revolves around the weekly meeting (or the weekly meetings) in which each team coordinates itself, decides the priority level of each individual activity and divides the different tasks among the team-members.
How does Delmonte work? The key word is ‘dialogue’. We want to satisfy all of our customer’s requests, which is why we want to be communicating constantly. Our primary objective is to grow your company and, at the same time, improve the quality of the service offered: you never stop learning!
To better coordinate our work, we have decided to divide ourselves into teams composed of specialised professionals. Thanks to the collaboration between the various members of the group, it is possible to design and implement new marketing strategies from A to Z but also to optimise those already in place in the company: a business that works needs constant updates!