Lead generation should be included in a broader project, but it can also be implemented for tactical and short-term needs such as:
Lead generation is recommended when the company needs to start quickly acquiring new leads to feed its sales cycle. This activity can be used to prepare for the creation of a complete inbound marketing strategy.
This is used to quickly acquire the metrics needed to understand the market’s acceptance of a new product or service. The activity is carried out with clear and well-defined goals that allow you to acquire fundamental high-quality and quantifiable information to validate the hypotheses set out in the strategy.
This is the set of strategies we use to increase the visibility of a website by improving its position on search engines.
Remarketing campaigns allow you to show ads to users who have already visited your website, a blog post, or an e-Commerce product.
This is the journey that the user takes from visitor to customer. This journey starts by clicking on a call-to-action, passing through the landing pages and forms and arriving on a landing page.
All of that premium gated content and all of those offers that can be accessed after filling out a form inserted into the site’s pages and into blog posts.
These are the activities that aim to improve conversions on a site from analysing user behaviour to modifying any part of a web page.
A useful marketing strategy that gets customers attached to a product or service so that they can buy and promote them.
Direct Email Marketing - As the name implies, it’s an activity closely linked to sending informative and promotional emails.