Creating a winning Lead Generation strategy allows you to attract the right consumers, increasing site conversions and acquiring new Customers.
Our Lead Generation activities are:
What steps define our Lead Generation process?
Starting from the analysis of the company's data history, we define an ADV Strategy and we select all the digital channels to be used. The activities in this phase are: analysis of the target audience, choice of channels and division of the budget, realization of social graphics and copy. The final goal is the definition of real and achievable KPIs on the basis of the client's wishes and market benchmarks.
Definition and creation of social, display, search advertising and Remarketing campaigns on the channels identified during the strategic phase. A/B testing allows us to constantly optimize campaigns' performance by identifying quick wins and areas for improvement. During the project, we continue to keep track of the campaigns' results in order to progressively improve performance.
We use weekly reports to analyze ADV campaigns' performance. In particular, we schedule short sprint calls with our clients to share the results obtained and to suggest any improvements or A/B tests.
Our SEO solutions are designed to improve the visibility of the client's website by optimizing its ranking on search engines. Following an initial ranking analysis, we provide a plan of activities to achieve quick wins by leveraging strengths over competitors. Subsequently, we define an on-going SEO strategy, working on On-Page and Technical optimization and on a Digital PR activity.
We use monthly reports to analyze SEO activities performance. The SEO Report gives visibility of the keywords ranking and of the organic performance of the website. The SEO Report is presented and commented together with the client, it is dynamic, and it can always be consulted independently online.