The starting point is to put the customer at the forefront, understand their needs and accompany them through the purchasing process.
Purchasing habits have changed so it’s necessary to adapt your marketing and sales strategies to keep up with the times and grow your business.
Adopting an inbound methodology means having a long-term vision, as the most important results begin to show 4 to 6 months after the implementation and continue to improve over time.
An inbound project includes the following activities:
This is all the advertising actions conveyed through a digital channel. We mainly deal with display advertising (advertising on websites, social networks, e-commerce etc.) and search advertising (search engine ads).
This is the set of strategies which we use to increase the visibility of a website by improving its position on search engines.
Remarketing campaigns allow you to show ads to users who have already visited a page on your website, your blog post or your ecommerce product.
This is the journey that the user takes from visitor to customer. The journey starts with a click on a call-to-action, passing through landing pages and forms and arriving on a landing page.
All that premium gated content and all those offers that can be accessed after filling in a form that is inserted into the site’s pages and into blog posts.
We specialise in producing textual content, graphics and videos. Each of them is included in a strategy and aimed at achieving a specific objective.
These are the activities that aim to improve conversions on a site from analyzing user behaviour to modifying any part of a web page.
This is a useful marketing strategy to get customers to become attached to a product/service, so that they can buy it and become promoters.
This is a fictitious and generalized representation of the ideal client and the starting point for identifying potential customers. The accuracy of the previously made hypotheses is analyzed every 6 to 9 times.
We categorise potential customers with the help of a value system, which judges through demographic, professional and online behaviour parameters.
This includes all of those marketing activities that can be automated thanks to the use of one or more types of software.
These are the activities that help feed the relationship with a potential customer and push him/her towards the purchase of a product/service.
The creation of a website is based on two fundamental principles: a shorter time to go live and the continuous improvement of the graphic and functional aspects.
We collect intermediate data and analyse results so that our Inbound Marketing strategy can be adjusted if needed.