INBOUND MARKETING

The Growth Strategy is the starting point for every Inbound project. From the analysis of existing data, we define clear and attainable goals in accordance with the Customer. The Growth Strategy includes the study of Buyer Persona and Competitor's scenario, the definition of the Communication Guidelines, SEO and Performance analysis, and the definition of the Content Strategy. 

Content is the heart of Inbound. We define the Content Strategy in the strategic phase with the customer, and then we organise contents into topic clusters. Each cluster is made of a Pillar Page and a variable number of related articles. In addition to the creation of contents in many different languages (Italian, English, German, Spanish, and French), we provide SEO solutions aimed at improving the visibility of the website and its position on search engines through On-Page and Technical Optimization, and Digital PR. 

The definition of the Content Strategy includes specific conversion paths for users (consisting of Landing pages, forms, and Call-to-Actions) and premium contents that the users can view after the release of their personal data.

Digital Advertising includes all kinds of advertising actions in the digital channels. We mainly deal with the creation and management of social, display and search advertising campaigns, and also Remarketing campaigns, that only show ads to users who have already viewed a website page, a blog article or an e-commerce product.

In addition to ADV campaigns, we offer our Customers constant support in the management of social channels. At first, we establish an editorial calendar in the strategic phase and then we develop different kinds of copy, images, and graphics to promote all the contents defined in the Strategy.

Conversion Rate Optimisation includes all the activities aimed at improving conversions on the site: from analysing user behaviour to changing web page elements in order to optimize Users' Experience.

As a HubSpot Diamond Partner, we want to enable our customers to get the most out of the platform. That's why we offer ongoing support in the use of HubSpot with training sessions and customised consultancy. In addition, for customers who have never used the software before, we provide a customised setup based on their needs.

Lead scoring allows us to rank potential customers on a value scale, defined through demographic, professional, and behavioural parameters. Thanks to Marketing Automation, we develop workflows and nurturing activities with different goals: establish a relationship with leads and stimulate conversion into a Sales Qualified Lead, make data enrichment on the current contact base or improve the Customer Experience.

For each Inbound project, we provide reporting on a monthly basis to give visibility of the progress of works. We based all our activities on data, so we can improve the relevant KPIs. For the definition of project goals, we use the OKR methodology: we set quarterly qualitative objectives (Objectives) and identify from 3 to 5 quantitative and measurable Key Results for the achievement of each objective.